Ramada Istanbul Old City
Social media content and production for a historic-district hotel, built to carry a global brand campaign in a local voice.
Ramada is a global name, but this is one hotel in the old city of Istanbul, a few steps from the tram and the Blue Mosque. Our job was to run its feed so it feels like that specific place, not a template shared by a thousand properties.
Art Direction
We shot the hotel as part of its neighbourhood, the historic streets, the light off the Marmara, the walk from the tram. A guest chooses this Ramada for where it sits, so we made the setting the reason to stay.
Food and drink carry most of the feed, so we shot them close and warm. A spritz catching the light, a plate leaving the pass. The bar and the restaurant are what a guest posts, so we shot them to be posted.
When the global "Say hello to red" campaign came down, we adapted it here rather than reposting it. The same brand idea, shot with this hotel's own rooms, bar and view, so the feed stays on brand without going generic.
Creative Process
Each cycle we plan around what the hotel needs to sell that month, rooms in low season, the bar in summer, breakfast all year, then shoot a batch that covers it. Planning to the calendar keeps the content useful, not just pretty.
From one shoot day we build a month of posts, reels and stories, mixing fresh footage with the campaign frame. The result is a feed that moves at social speed while staying inside Wyndham's brand rules.
