Tavilo
Photo and video production and content direction for a furniture maker that exports to seventy-five countries, built to give each collection its own strong image.
Tavilo makes monoblock and modular furniture at scale and sells it into seventy-five markets. In that category everything trends toward the same catalogue photo. We treated each collection like it deserved its own campaign, not another row in a spreadsheet.
Art Direction
For the range shots we worked on hard black, one chair lit like an object worth looking at. When a piece has to read at thumbnail size across dozens of markets, silhouette and contrast do more work than any set.
For the hero pieces we put the furniture where it lives. A green chair against a wall of cut logs, a grey one standing in still water and reeds. Outdoor furniture earns its story from the outdoors, so we shot the setting as hard as the product.
Every collection, Alto, Menge, Kami, got the same treatment so the names mean something. A buyer scrolling the feed should feel the difference between one series and the next without reading a single label.
Creative Process
For each series we set the location and the palette before the first frame, matched to what that collection is trying to say. Locking direction early meant the studio day and the location day felt like one idea, not two.
After the shoot we cut the footage down into a steady stream of posts and product films, all drawn from the same rules. New models drop into the system cleanly, so the brand keeps one look while the range keeps growing.
